Renjia Wang
Underwear Uncovered
#DATA VISUALIZATION #BRAND & IDENTITY #PACKAGING #TEAMWORK TOOLs: Adobe Illustrator, Adobe Photoshop, Numbers, Figma
MY ROLE: Design Lead
Michelle Wu: Project Manager + Visuals Designer
Dysen Stoks: Research Lead
About
This project is a data visualization that analyzes the trends behind women’s underwear in America. Each colored thread represents one of the top 100 underwear products and track the brand, cut, material, price, and rating given by reviewers of each, exposing the intimate secrets behind what women really prefer in their underwear.
This cheeky packaging comes in six variations which represent the most popular cuts, and the outer packaging pattern reflects to the keywords that popped up most frequently in the reviews of a respective cut.
IDA Design Award 2023 | Brand Identity Silver Award
IDA Design Award 2023 | Packaging Bronze Award
Discover
We also hand-made the whole infographic to give an intimate feeling.
See the full dataset
Deliver
Develop
See More Process