Renjia Wang

Graphic Design, UIUX, Data Visualization | Enviro Design

Transform TypophotoPop-up exhibition catalog exploring enduring impact of Moholy-Nagy's image-text fusion concept.
Deconstruction of Readiness‘Readiness’ is a subtle moment, also an on-going process. Capture how I struggle, think, postpone, overthink, and rethink, just like you.
Underwear Uncovered
DATA VIZ
Hand-sewn infographic that uncovers the secrets behind women’s preferred underwear choice.
MODA Brand
BRAND & IDENTITY
Reimagine MODA's brand with a tangram-inspired design that reflects inclusivity and the evolving nature of its exhibitions.
Century Bonds New Hope A web platform that helps alums reminisce, reconnect, and revel by homecoming to New Hope School's 100th.
Gan Da Ying An e-book exploring the historical barter trade route with an AR map, linking ancient trade to digital payments.
Revisit Google Workspace A co-op focused on exploring Gen Z’s use of productivity tools, AI, and their transition from school to the workforce.
Reimagine Child SupportHMW enhance non-custodial parent engagement and custodial parent enrollment in child support services?
Experiments in ProgressExperiment with Campbell's soup can typography, bending and breaking rules to push creative boundaries.
Microsoft MultimediaMeet cool data engineers who transform complex user data into engaging, tangible multimedia experiences.  
BePRESENT
UIUX
 Your family caregiving companion to streamline the challenging responsibilities of caregivers.
Craft My StoryInterpret my philosophy as a designer: deconstruct ideas and reconstruct them into limitless creative possibilities.




MODA Brand

#BRAND & IDENTITY #EXPERIENCE DESIGN
 

About



The Museum of Design Atlanta (MODA) showcases a variety of design disciplines, including architecture, graphics, and fashion, while emphasizing the importance of design in everyday life through exhibitions and interactive events.

The challenge is striking a balance between building brand recognition and promoting each season's individual exhibitions. In reimagining MODA's brand, the new design draws inspiration from tangram puzzles, reflecting the museum’s ethos of inclusivity and dynamism. The tangram's flexibility and adaptability mirror the museum’s expansive scope and ever-evolving exhibitions, with the puzzle shapes serving as both the house and stage for each exhibition to thrive.













Discover

During the visual exploration of the brand logo, I experimented with various approaches, including integrating playful emojis, extracting shapes from building structures and incorporating the metaphor of a cube. The final direction is inspired by the layout of the MODA block, simplified and combined with the concept of tangram.

By abstracting the four letters of MODA using this puzzle's variable features, the design underscores the institution's mission: a marriage of creativity and functionality. As a tangram puzzle can be rearranged into countless shapes, MODA's commitment to design continually reshapes and elevates our understanding and appreciation of the world around us.
 Sketches






 Brand Guides









Deliver




01/ Environment & Signage Unlike many other museums, the challenge in designing environmental graphics and signage for MODA isn’t just about indicating where the exhibition items are. With limited space, the focus is on maximizing the area, making it engaging, and sparking visitors' curiosity.

The solution is to incorporate shapes from the brand system, using them as tangrams to create playful symbols for each room. Digital screens at the entrance of each room display motion graphics, showcasing what's happening inside, all while maintaining a consistent design language.








While the signage is playful and dynamic, the design of the exhibit labels is minimal, prioritizing the focus on the exhibit itself.








02/ Collateral






03/ Posters










Develop




See More Process



Renjia Wang is a multidisciplinary designer who embraces challenges, interprets innovative ideas, and transforms them into impactful possibilities. She enjoys turning a simple start into unique, boundary-pushing designs through curiosity and experimentation. /