Renjia Wang

EDITORIAL

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GAN DA YING

#TYPOGRAPHY #TYPE DESIGN #PRINT #AUGMENTED REALITY

TOOLs: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Kuai Fan AR

About

Trade has evolved from traditional barter systems to currency and today’s digital payments. This project is inspired by an event in Tianjin, China, called "GAN DA YING," meaning "merchants flocking to the market." In the face of tough conditions, merchants traveled from their hometowns, passing through 14 cities and reaching Xinjiang, exchanging local goods along the way.

Commissioned by the Tianjin Cultural Museum, this project involves designing an educational booklet to support an exhibition that honors these barter activities in a contemporary, aesthetically pleasing manner. The booklet will feature a map of the merchants’ route, the locations they stopped at, and the goods they exchanged, presented through type design and patterns. Additionally, AR technology will be used to mimic the modern e-payment system, allowing visitors to scan and experience a glimpse of how ancient trade was conducted using a familiar gesture from today’s daily life.

Discover

The type design uses 篆书 (seal script), an ancient form of writing from the time, but reimagined with a contemporary aesthetic. By applying 3D effects to the type, the characters take on the appearance of buildings and blocks, with each location on the map represented through these 3D fonts of their names.

Through research, it was discovered that merchants used unique "passports" to navigate each location, with specific goods designated for exchange at different stops. The design draws elements from these traditional passports, incorporating prints of representative goods from each location. By applying Tianjin’s traditional print style and colors, the booklet allows readers to experience a journey through each place alongside the merchants.

The booklet is designed to be folded, flipped and read on both sides: one side features the map, while the other highlights each stop along the route, reflecting each other on the same page.

Deliver

01/ Front Side: The Gan Da Ying Map

02/ Flip Side: The Gan Da Ying Locations & Exchanged Goods

03/ The Cover & Packaging

04/ AR

Develop

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